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Logos Federal Foreign Office Institute of Foreign Cultural Relations AXA art Goethe-Institute DW-TV - Deutsche Welle Witte De With - Center For Contemporary Art Hugo Boss

Sponsors and Partners

Hugo Boss | Goethe-Institut | AXA Art Versicherung AG | DW - TV

Hugo Boss

At the 53rd Biennale in Venice this year, the fashion and lifestyle group HUGO BOSS will be the lead sponsor of the German Pavilion.

The Group initiated its association with the art world over a dozen years ago. Today our partners include more than 20 international museums, with which we have organized numerous major exhibitions around the globe. In conjunction with the Guggenheim Foundation, we have also created the HUGO BOSS PRIZE, an award that now ranks among the world's most respected art accolades. Supporting exhibitions of contemporary international art has been a focus of our cultural engagement from the very outset. For this reason, the Biennale in Venice forms a perfect complement to our activities.

This year the artist Liam Gillick will be producing Germany's contribution to the event. HUGO BOSS had already sponsored last year's group exhibition theanyspacewhatever at New York's Guggenheim Museum, in which Liam Gillick also played an outstanding role.

Liam Gillick: "The German pavilion has been first with many things. I view my invitation not only as a continuation but also as a calling to push the limits of cultural representation."

Dr. Hjördis Kettenbach, Head of Arts Sponsorship at HUGO BOSS: "Contemporary art has become a fixture of our corporate culture. It supplies fresh impulses while demanding tolerance and a spirit of innovation and open-mindedness. For this reason, the German Pavilion at the Biennale in Venice is a wonderful addition to our international arts program. Exhibitions at the German Pavilion have traditionally sparked considerable discussion and controversy. We are already looking forward to the debate that Liam Gillick's contribution will trigger this year."


Germany’s globally active cultural institute promotes knowledge of the German language abroad, encourages international cultural cooperation and conveys a comprehensive image of Germany. In times of new global challenges, the work of the Goethe-Institut aims at deeper understanding between cultures and at strengthening Germany’s reputation in the world. There are presently over 134 Goethe-Instituts in 82 countries and over 13 in Germany. In addition to 74 reading rooms, dialogue points and information centres, the Goethe-Institut operates 66 foreign-German cultural societies, 46 language learning centres and 195 teaching material centres.

AXA Art Versicherung AG

AXA Art's international headquarters are located in Cologne, with offices in Germany, the Netherlands, Great Britain, Spain, Italy, France, China, Singapore, Switzerland and the USA.

AXA Art insures objects in every active area of serious collecting, from paintings, drawings and sculpture to rare stamps and coins, antique furnishings, vintage wine, rare books, vintage vehicles and emerging collectibles. It serves a wide range of clients, from first-time purchasers to the world's most respected collectors, as well as individual artists, museums, cultural institutions, galleries, corporations and public exhibitions. The expertise of AXA Art as a specialist insurance company is reflected in the high quality of advice and service delivered. With the work of its impressive number of on staff Art Historians augmented by an extensive network of renowned curators, appraisers, conservators, shippers and handlers, and tax consultants - AXA Art's capabilities extend to offerings of information and guidance on display, restoration, loss prevention, security, fire protection, market valuation, proactive planning and instant disaster recovery in accordance with the standards of the Object ID. AXA Art is lending its resources to offer advice and solutions on art theft prevention and recovery measures with the assistance of the Art Loss Register (ALR) - an international data base of stolen art objects.

In addition to its partnerships with leading international art fairs and exhibitions around the world, AXA Art has worked to advance cutting edge conservation research and procedures, through initiatives such as The AXA Art Conservation Research Grant. A recipient of the award, the Vitra Design Museum, worked over three years to develop methods and techniques to analyse art objects made of plastic and explore ways to extend their longevity. AXA Art is now supporting research of acrylic paintings with the "Tate AXA Art Modern Paints Project" in collaboration with Tate London.


DW-TV Deutsche Welle – Germany’s international television service Media Partner of the German Pavilion

DW-TV - At the heart of Europe. DW-TV is a global source of information from Germany and Europe. DW-TV covers the latest news every hour on the hour followed by topical reports, magazine programs and documentaries from the worlds of politics, business, culture and sport. Background information and in-depth analysis are key features of DW-TV coverage. DW-TV broadcasts from Germany via a global satellite network that uses six satellites to span five continents, 24 hours a day, in German and English.

As media partner of the German Pavilion 2009 DW-TV, Germany's international broadcaster, presents a TV-Feature on Liam Gillick - an exciting and exclusive insight into the work of one of the most uncompromising artists of today.

© Deutscher Pavillon 2009

Liam Gillick Standbild Video